You’re an uber-ambitious marketer & you've identified sub-optimal messaging as the leak in your growth strategy's bucket.
You’re a SaaS founder in heavy growth mode, desiring decreased CAC so you have more revenue to scale your product.
We jump on a call. You tell me your hopes, dreams and fears for your product. You tell me where you’re at and where you want to go.
I ask you the things I need to know to take things forward: information about your target market, your competitors, your product features, your workflows, etc
This is where I dig deep, with voice-of-customer research.
Interviews, surveys, review mining, user testing, competitor auditing…
Getting into your users’ frame of mind requires heavy research. I analyze all the data and refine it to the messages that really matter.
I take the key messages I’ve mined from the data and shape my copy with them. I write finely-honed copy, designed to guide your prospects to the next pit-stop in your funnel.
Then we send that sucker out into the wild and test it!
Message-finding is an essential part of my process.
Copy without dedicated message-finding isn’t conversion copy – it’s fluffy stuff written by copywriters who rely on Googling other people's blog posts for "research."
Once I’ve gathered your voice-of-customer data, it’ll keep for a good 12-18 months (for that particular ICP). You can hire me for other projects during this time and I’ll charge you lower fees, because I’ll already have the data I need to jump straight into the writing phase – so turnaround will be quicker, too.
I don’t offer content writing services, as a general rule. I’m open to writing content assets like lead magnets, blog posts etc only if they're part of a larger engagement that involves sales copy.
The message-finding phase typically takes 1-3 weeks.
Writing, editing and (if necessary) wireframing the copy will take 1-4 weeks.
It totally depends on the scope of the project, but I always include a detailed engagement timeline in my proposals to you.
I charge all projects on a flat rate. We determine your unique project requirements together during our discovery calls. Scope and conversion objectives play a big role in the quote.
My minimum engagement fee for done-for-you conversion copywriting is $3,000 USD.
I offer full customer journey maps starting at $7,500 USD minimum. These attract leads from the top of the funnel and convert them into paid users.
If your budget can't meet this minimum engagement fee and you're looking for improved website copy specifically, I have a website audit service called "The Web Copy Win."
Please see below for details.
"The Web Copy Win" is an incisive, heuristic analysis of 3 URLs of your choice, delivered to you within 3 business days in a pre-recorded video. As well as full website messaging analysis, I will re-write a key piece of copy on each page, to optimize it for conversion.
The analysis includes transcription and a free 30-minute consultation, where I give you further guidance on implementing my recommendations.
The service costs only $497 USD and requires full payment upfront to secure your booking.
I also offer 60-minute strategy calls, if your startup is young and you're not sure what copywriting assets you need and how to optimize them for max growth. This is suitable for startups that haven't found product/market fit yet.
I don’t design your copy – most of the clients I work with a hire a freelance designer or have one in-house. I do, however, deliver your copy in wireframes, to bridge the copy with design (emails, of course, don't require a wireframe and are delivered in a Google Doc).
Book a call
Reach out to me by visiting my Contact page and book 15 minutes on my calendar. If it looks like I can help you, we’ll have a FREE 45-60 minute consultation where I dig deeper into understanding your audience, your goals, your KPIs etc and we'll devise a messaging strategy.
This is a no-obligation consultation and if you decide you don't want to work with me at the end of this call, you can be rest assured you'll definitely extract great value from it and have greater clarity on your product's messaging.
If you indicate on this call that you'd like to work with me, I'll send you a proposal from this point.
*I no longer write done-for-you messaging for startups with a minimum viable product. You must have achieved – or be very close to achieving – product/market fit to work with me. If you're brand-new, get in touch and we can explore the option of a paid 60-minute strategy call to see how I can assist you.*