Nothing drives growth faster
than effective product messaging

Get Conversion Copywriting Services for your SaaS projects                                              & guide your users to belief

CLIENTS

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Copywriting that's a perfect fit for you if...

You’re an uber-ambitious marketer & you've identified sub-optimal messaging as a leak in your growth strategy's bucket.

You’re a SaaS founder in heavy growth mode, desiring decreased CAC and lower churn rates so you use more capital to scale your product.

Conversion copywriting to expertly map your users' journey

  • Take them from freemium-to-premium – with email sequences to onboard after the free trial signup
  • Drive your leads towards crucial conversions – with landing pages that ruthlessly accomplish your goal.  Ramp up your conversion rates on opt-ins and sales
  • Convert your best offers 24/7 – with product tour pages that do all the heavy lifting for you, knocking down your prospects’ objections one by one until they can’t resist your product
  • Get customers excited to use your product– with killer web copy that whispers to their desires and empathizes with their pain. Single pages or full sites
  • Abracadabra prospects into leads – with ads that demand attention in the most competitive spaces for grabbing it
MY process

What onboarding & execution
looks like when you
work with me

1

Project Onboarding

We jump on a call. You tell me your hopes, dreams and fears for your product. You tell me where you’re at and where you want to go.

I ask you the things I need to know to take things forward: information about your target market, your competitors, your product features, your workflows, etc

2

VoC research & analysis

This is where I dig deep, with voice-of-customer research.

Interviews, surveys, review mining, user testing, competitor auditing…

Getting into your users’ frame of mind requires heavy research. I analyze all the data and refine it to the messages that really matter. The result?

A deep understanding of your users, so I can join the conversations going on in their heads when I start writing…and meet them exactly where they are.

3

Copywriting & testing

I take the key messages I’ve mined from the data and shape my copy with them. I form a hypothesis and get to work, using the messages I’ve heard in the research to write finely-honed copy designed to guide your prospects to the next pit-stop in your funnel.

Then send that sucker out into the wild and test it!


You're still curious, so...

Is the research phase really necessary? Can't you just write my copy without it?

The research phase is an essential part of my process and I don’t write copy without it.

Copy without extensive research isn’t conversion copy – it’s that lame, fluffy stuff written by people who sit around on bean-bags all day trying to put themselves "in the customer's shoes."

Once I’ve done my research and gathered your voice-of-customer data, it’ll keep for a good 12-18 months (for that particular ICP).  You can hire me for other projects during this time and I’ll charge you lower fees, because I’ll already have the data I need to jump straight into the writing phase – so turnaround will be quicker, too.

My research & discovery is a sound investment for your business – it’s what makes your messaging hit the mark.

Are there any types of copy you don't do?

I don’t offer content writing services, as a general rule.  I’ll write lead magnets for you that convert to email sign-ups, but I don’t write blogs, newsletters, web content cluster pages, etc. Writing this kind of content is something I'm only open to discussing if you're an existing client and I've written conversion copy for you.

What are your typical turnaround times?

The research & discovery phase typically takes 2-3 weeks.

Writing, editing and (if necessary) wireframing the copy will take 2-4 weeks, depending on the scope of the project.

If my calendar allows, I can turn urgent projects around quicker than this (potentially within 7-14 days) for a +50% rush loading fee that will be discussed beforehand.

What are your rates?

I charge all projects on a flat rate.  We determine your unique project requirements together during our discovery calls.  Scope and conversion objectives play a big role in the quote.

My minimum engagement fee for done-for-you conversion copywriting is $2,500.

I offer full customer journey maps from $7,500. These attract leads from the top of the funnel and convert them into paid users.

If your budget can't meet this minimum engagement fee and you're looking for improved website copy specifically, I have a website audit service called "The Web Copy Win."

Please see below for details.

Yes.

"The Web Copy Win" is an incisive, heuristic analysis of 3 URLs of your choice, delivered to you within 3 business days in a pre-recorded video.  As well as full website messaging analysis, I will re-write a key piece of copy on each page, to optimize it for conversion.

The analysis will include transcription and a free, bonus 30-minute Zoom post-consultation.

The service costs $497 and will require full payment upfront to secure your booking.

I also offer 60-minute strategy calls, if your startup is young and you're not sure what copywriting assets you need and how to optimize them for max growth. This is suitable for startups that haven't found product/market fit yet.

Do you offer design services?

I don’t design your copy – most of the clients I work with a hire a freelance designer or have one in-house. I do, however, deliver your copy in wireframes, to bridge the copy with design (emails, of course, don't require a wireframe and are delivered in a Google Doc).

How do I hire you?

Book a call
Reach out to me by visiting my Contact page and filling out the short form. I'll get back to you via email, and if it sounds like I can help you, we’ll have a FREE 45-60 minute consultation where I dig deeper into understanding your audience, your goals, your KPIs etc.  

From there I’ll put together a proposal for you. this is a no-obligation consultation and if you decide you don't want to work with me at the end of this call, you can be rest assured you'll definitely extract great value from it and have greater clarity for your product's messaging.

*I no longer write done-for-you messaging for newborn startups. You must have achieved product/market fit to work with me. If you're brand-new, get in touch and we'll discuss getting on a 60-minute strategy call to see how I can assist you.*