Make your SaaS product's story irresistible
& convert cold
strangers into loyal users

My conversion copywriting expertise helps ambitious B2B SaaS companies achieve faster growth by acquiring more users.

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Cain Smith profile picture

High-converting messaging
is the biggest growth lever
for your SaaS product

Without clear & persuasive messaging that solves your ideal client’s most pressing problems:

X Strangers won’t click on your ads

X Website and landing page visitors won’t request demos or free trials

X Your product users won’t convert into fully engaged, loyal customers who refer you to their network

AND worse, still...

X Customers that SHOULD be yours will use other solutions instead.

Whether you’re a crazy-busy founder or a multi-tasking growth marketing lead, you can try to write your product’s messaging yourself…

But you'll risk going through the soul-sucking hassle of copy iterations that show minimal or zero improvement – and lose your competitive advantage to others in your category, who are getting it right.

This is where
I step into the picture

I'm a specialist B2B Conversion Copywriter & SaaS Messaging Strategist who works exclusively with companies just like yours.

I can’t help your product win on engineering, but I CAN make sure it doesn't lose on messaging.

Cain Smith

B2B SaaS Conversion Copywriter
& Messaging Strategist

How I help you win

SaaS Website Messaging Conversion Audit

A website messaging video audit, where you'll get deep-dive insight into how to drastically improve your website copy for conversions.  The review is turned around within 3 business days, guaranteed, and comes with a bonus 30-minute Q&A.

Done-For-You Copywriting Projects

Done-for-you SaaS conversion copywriting, finely-honed to meet your goals . I’ll tackle your copy projects with ferocious attention to detail.

These services include:

  • Website copywriting
  • Landing pages
  • Email sequences
  • Ads
  • Funnel assets

Day Rates

On-Demand For A Day is a service where you get to book my brain and my fleet fingertips for a full 7-hour session to work on whatever you like. From message-finding to auditing, writing to validating…pick your poison.

my process

The 3-step process behind SaaS messaging that converts


I zero in on exactly what your users and prospects are thinking and feeling about your product via a smorgasbord of research methods: everything from user testing to surveys to 1-on-1 customer interviews

Writing & Editing

I use the data to excavate the messages that will resonate with your users. Your value proposition will be clearly communicated because your copy aligns with your users’ desired end state

Validation & Testing

Before you get the first draft, I'll validate the copy with user testing and peer review. Then, we’ll follow the 3 Rules of Marketing to optimize your copy for clicks and signups: Test, Test, Test!

What clients

'We experienced utmost engagement and heightened website traffic'

Alex Rowbottom

Director, Foundation Recruitment

"Cain's more than just a copywriter, he's a strategist who helps you shape your product messaging. He's got an eye for the wood as well as the trees – that's what really sets him apart."

Matt Conway

Global Marketing Manager, Compettia

'The first words I used when I reviewed the work he did for me were, "I'm blown away"'

Rebecca Hollis

Creator, 'The Growth Tank Method'