I tell your SaaS product's story
& convert indifferent strangers into loyal users

My messaging helps ambitious B2B SaaS companies achieve faster growth by acquiring, activating & retaining more users

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Cain Smith profile picture

Effective product messaging is the biggest growth lever for your SaaS

Without clear & persuasive messaging that speaks to your ideal client’s biggest desired outcomes, and convinces them you’ll solve their most pressing problems:

X Strangers won’t click on your ads

X Website and landing page visitors won’t request demos or free trials

X Your product users won’t convert into fully engaged, loyal customers who refer you to others


X Customers that SHOULD be yours will use other solutions instead.

Your user base won’t grow to its full potential, and your product won’t grow at the speed it’s capable of.

Whether you’re a crazy-busy founder or a multi-tasking growth marketing lead, you can try to improve your product’s messaging yourself…

But you'll risk going through the time-sucking hassle of copy iterations that show minimal or zero improvements – and lose your competitive advantage to others in your category, who are getting it right.

You can outsource the work to a copywriter (a step in the right direction!) but it’s hard to find someone who understands the unique marketing needs of your SaaS product.

Not only that...

There are many content writers out there who market themselves as “copywriters”, but they struggle with the highly specialized discipline of strategizing & writing messages that guide your users to belief.

This is where
I enter the picture

I'm a specialist B2B SaaS Messaging Strategist & Conversion Copywriter who works exclusively with companies just like yours.

There are amazing SaaS products out there like yours that have the potential to genuinely transform their market, but they don’t get the user base they deserve.

I can’t help you win on engineering, but I CAN make sure you don't lose on messaging.

Cain Smith

B2B SaaS Conversion Copywriter
& Messaging Strategist

How I help you win

Web Copy Analysis (Rapid Turnaround)

A website messaging video review, where you'll get deep-dive insight into how to drastically improve your website copy for conversions.  The review comes accompanied by a transcript, a bonus 30-minute live Q&A, and a 60-day guarantee!

Done-For-You Messaging Projects

Done-for-you SaaS conversion copywriting, finely-honed to meet your goals . I’ll tackle your copy projects with ferocious attention to detail.

These services include:

  • Website copywriting
  • Landing pages
  • Email sequences
  • Ads
  • Sales pages

Day Rates

On-Demand For A Day is a service where you get to book my brain and my fleet fingertips for a full 7-hour session to work on whatever you like. From message-finding to auditing, writing to validating…pick your poison.

my process

The 3-step process behind SaaS messaging that wins


I zero in on exactly what your users and prospects are thinking and feeling about your product via a smorgasbord of research methods: everything from user testing to surveys to 1-on-1 customer interviews

Writing & Editing

I use the data to excavate the messages that will resonate with your users. Your value proposition will be clearly communicated because your copy aligns with your users’ desired end state

Validation & Testing

Before you get the first draft, I'll validate the copy with user testing and peer review. Then, we’ll follow the 3 Rules of Marketing to optimize your copy for clicks and sales: Test, Test, Test!

What clients have experienced...

'We experienced utmost engagement and heightened website traffic'

Alex Rowbottom

Director, Foundation Recruitment

"Cain's more than just a copywriter, he's a strategist who helps you shape your product messaging. He's got an eye for the wood as well as the trees – that's what really sets him apart."

Matt Conway

Global Marketing Manager, Compettia

'The first words I used when I reviewed the work he did for me were, "I'm blown away"'

Rebecca Hollis

Creator, 'The Growth Tank Method'